Charity Motors
The integrated marketing campaign consists of several key digital elements, including a complete website rebuild, design, and optimization, video production, social media engagement, pay per click advertising, and a newsletter campaign.
The Charity Motors website was rebuilt to be more streamlined, as well as engaging to the user. The design was refreshed to give Charity Motors a modern look and deliver a clean and clear message to the end user, the benefits of donating with Charity Motors, and the ease of donating vehicles. DPro’s easy to use, custom Content Management System (CMS) is also utilized to offer Charity Motors fast and simple content updates in real time.
Video production commenced along with George Piliouras and Associates to produce a informational “at a glance”, kinetic video that highlightes the differences among Charity Motors and other donation programs, as well as the ease of vehicle donation. DPro Marketing also initiated a social media campaign, aimed at engaging and informing users across several platforms, including Facebook, Twitter, Google+, and Tumblr.
Charity Motors is a 501(c)(3) organization headquartered in Detroit, Michigan, that offers a vehicle donation program to help low-income persons in need of transportation. Charity Motors offers vehicle donors the full fair market value on their donated vehicle. Charity Motors then fixes and sells the vehicles to low-income persons in need of transportation. The proceeds of the sale go to the donor’s preferred charity of choice. Talk about a win-win. DPro Marketing is proud to be working with an organization that is helping fellow Michiganders.
